Power Pumps: Your Gateway to a Premium Audience 💎

Cut through the social media noise! Our fun, female-focused newsletter reaches a loyal audience eager for trending, cool, new products. Unlike the fleeting scrolls on IG and TikTok, our readers subscribe and engage willingly with our newsletter, valuing every email. Here are is what you get by choosing to partner with Power Pumps:

• Power Pumps has a loyal female readership very interested in indie and upcoming tech products that are often exclusively advertised on Twitter/X. Our audience does not hang on Twitter/X. By not advertising in this newsletter, you miss out on reaching this eager female audience.

• User interviews reveal that many in my audience are avoiding Instagram and TikTok due to mental health reasons, instead choosing to willingly subscribe to alternatives ways of staying updated that are less harmful - such as this newsletter.

• Our newsletter receives more valuable attention than the fleeting scrolls on IG or TikTok because subscribers have made the effort to subscribe and then open the emails. This means readers are further down the purchase funnel and their attention is more valuable in email than on social media.

• Power Pumps has always been about showcasing awesome products. Readers trust us to share the coolest finds, in fact they LOOK for the products and pay attention to every product placement!

We offer exclusive access to a unique and highly engaged audience of affluent female professionals. Our subscribers are discerning consumers with substantial buying power, keen on enhancing both their personal and professional lives with innovative and luxurious products.

Subscribers: 700+

Open Rate: 61%

Click Rate: 12%

Audience profile:

• Demographics: 80% women, 20% men, ages 28-45.

• Location: 90% USA, with others in Canada, UK, and Australia.

• Income: Highly educated professionals earning $150k to $750k annually.

• Industries: Media and entertainment (YouTube, Netflix, InStyle); Technology (Google, Meta); Retail (Longines); CPG; Finance; Hospitality; Healthcare; Social Impact.

• Interests: Our audience comprises professionals with demanding careers who seek the latest trends in innovation but lack the time to discover these on their own. They look for products and experiences that enhance their personal and professional lives, such as:

  • Advanced AI tools and technologies for workplace efficiency.

  • Unique and luxurious items and experiences for leisure time.

• Engagement: Despite the smaller size of our community, engagement is exceptionally high with consistently strong open rates, demonstrating a precise market alignment. Over the past six months, Power Pumps has developed a keen understanding of our audience’s preferences, leading the audience to trust our recommendations that spark action.

By partnering with Power Pumps, you gain direct access to a qualified, purchase-ready audience. Our curated recommendations resonate deeply with their sophisticated tastes and needs, ensuring that your products reach the most receptive users. Explore how our targeted insights and high open rates can translate into successful campaigns for your products and services.

Email us at [email protected] to explore how we can work together to meet your marketing goals.