Hello there! This week, we're diving into some seriously cool trends that are about blending tech, style, and smart living. First up, we're lighting up our skincare routine with LED face masks💡🎭 Then, we’ll catch up with the futuristic world of AI job application tools that are making job hunting high-tech 🤖💼 And finally, we'll either celebrate or #SMH at this new trend regarding books 📚 Let's get started! 🚀

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1️⃣ Navigating LED Light Therapy Masks 🎭

You've seen them - these futuristic alien looking masks being sported by celebs and wondered if you are missing out? Should you indulge in one too? Episode 1, Season 3 of Emily in Paris, captured this beauty zeitgeist with Emily sporting a LED light therapy mask. Let's see what these masks are they about.

LED light therapy masks work by emitting light at specific wavelengths that, when absorbed by skin cells, trigger a process called photo-activation. This process energizes the cells, enhancing their natural functions and boosting their ability to repair themselves quickly if damaged. Essentially, photo-activation taps into the power of light to invigorate and heal the skin, leading to improved cell performance and accelerated recovery, thus rejuvenating the skin from within.

Different wavelengths (aka colour), penetrate the skin at varying depths, activating different types of cells with different functions in the body. This targeted activation is the basis of LED light therapy and this is how different wavelengths work:

• 🔴 Red Light: Boosts collagen, reduces wrinkles, enhances firmness.

• 🔵 Blue Light: Kills acne causing bacteria, reduces inflammation.

• 🟢 Green Light: Lightens dark spots, evens skin tone.

• 🟡 Yellow Light: Promotes healing, reduces redness.

• 🔦 NIR (Near-Infrared) Light: Improves elasticity, reduces pain, accelerates healing.

To pick the right LED mask, consider the following characteristics:

• Lights modes - make sure that the mask offers the light for your corresponding issue

• Mask type - Is it flexible or rigid in structure.

• Wired or wireless.

• Accessories - if the mask comes with the additional products such as serums, or gels that can be used after the therapy

• Additional features - some masks come with additional features like vibration, heat or sound therapy.

And here the are top LED masks out there.

• Currentbody LED mask - the most expensive and most popular.

• Dr. Dennis Gross Skincare DRx SpectraLite FaceWare Pro

• Therabody Theraface Mask

🇮🇳 Here are some that are available in India by - Protouch, Winston, Semino and Signaxo

Below are some hand-held LED light therapy devices:

• Solawave - It is a small handheld 4-in-1 wand. Its provides RED light therapy, warmth, galvanic current and facial massage. House of Beauty has something similar.

• Shani Darden Wand - this device uses sound wave technology to target crow’s feet and nasolabial lines to give the skin a firmer, smoother appearance. Protouch has something similar

• Blemish Eraser - and if you want to start really small, maybe give this a try. This is a super charged pimple patch that treats your skin with a combination of blue and red light, and delivers a combination of salicylic acid and green tea antoixdants to the targeted area.

Should you get one?

As always there are people who swear by it. Suki Waterhouse says, “the product that has saved her skin”. But there is some (not overwhelming) evidence that light therapy helps. It is definitely not for those who are photosensitive. Red (especially 633nm) and NIR (especially 830nm) wavelengths are considered the most effective, and effects take time to show.

If you want to nerd out more on LED light therapy, here is a deep research. Here is more research done by Vogue.

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2️⃣ Streamline Job Hunt & Hiring with AI 🤖

The job hunt's getting wild 🚀! Thanks to AI, folks are firing off applications faster than ever, custom-tailoring each one like a pro. There are all sorts AI tools that you can use and they range from tools to fix your resume, to find the right job, to tailor your resume to the job, to create cover letters and to track your applications.

Tools to tailor your resume to the job:

• Jobscan

• Skill Syncer

Job matching and application tools:

• Autojob - bulk application to jobs

• Use Massive - bulk application to jobs 

• Lazy Apply - chrome extension enabled bulk application           

• Loop CV  - bulk application to jobs           

• Simplify Jobs - job matching co-pilot extension which will also autofill your details to the job      

• Sonara - not accepting new customers right now but they automate job search and application           

• Talentprise - AI job matching           

• Ai Apply

• Career Flow - chrome extension for job tracking, AI resume builder

• Some more here

But recruiters are not far behind. With application made so easy, recruiters are drowning in resumes and they are turning to AI to sift through the mountain of application. The industry is turning to AI for - candidate discovery, application management, doing initial screening, scheduling interviews. Here are some tools that the industry is using:

For Hiring

• Arytic- AI tool that helps with candidate discovery and schedules interviews- streamlining the talent acquisition process

• Recruitment Chat Bots - Chatbots help hire by automating talks with applicants, setting up interviews, and quickly answering job questions anytime. They also screen and find candidates 24/7. Here are some famous bots being used by some well known companies:

  1. McDonalds, Wendy’s, CVS Health, and Lowe’s all use Paradox’s Olivia chatbot.

  2. L’Oréal and Deloitte use one called Mya.

  3. Several fortune 500 companies use AllyO

  4. Sears, Dell, and Sony use text-message chatbots created by Sense.

  5. Some companies are even using a system called RecruitBot, which scrapes LinkedIn and other job databases to surface potential candidates.

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3️⃣ Books as Bling 📚💎: Trendy Social Media Shelves

Good news (or not, depending on your view). You don't have to read books anymore to be literary, just flex with a book like it's your latest designer bag 👜📚. Reading has transformed into a performance and a book is now the hot new accessory 🔥. Imagine, no more plowing through pages; simply sling a book under your arm, and voilà, you're a literary connoisseur 🤓! Celebrities and singles are turning novels into the 'it' accessory for every occasion, whether it's for the gram 📸 or to jazz up a dating profile 💘.

The trend has books playing cameo roles in TV shows like *White Lotus* 🌺, subtly hinting at character depths and plot twists with each title displayed. Meanwhile, paparazzi catch celebs like Jacob Elrodi flaunting their "reading" habits, turning book choices into a guessing game of personal tastes and intellectual vibes 🕵️‍♂️📖. Supermodel Kaia Gerber takes it up a notch with her book club, proving some stars do more than just pose with their literary props—they actually read them! Actress Ayo Edebiri summarizes the trend: “That girl be reading. That girl be reading, and she finishes them. A lot of the girls don’t finish the book. They just post ’em.”

GQ's even dishing advice on which book to parade for that perfect vibe, leaving actual literary value on the backburner. From TV to celeb book clubs, it's all about the look. So, whether you're genuinely devouring every word or just curating your bookish aesthetic, remember: every book is a story and a status update.

But remember, enjoying a book in quiet solitude? Sure, that's still a thing—a quietly rebellious act, though it won't make you an internet sensation 🚫

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